Methodology

Methodologically, the project combines quantitative-analytical and qualitative tools ("mixed methods approach", see Bergman 2008, Teddlie & Tashakkori 2009).

The qualitative survey parts

• provide structural descriptions which specify the frame conditions for the communication processes
• prepare causal hypotheses and
• further the understanding of the process parameters developed

The quantitative analysis is conducive to

• the systematics and the generalization of the findings as well as
• the testing of causal analyses which comprises the central dimension of process and effect
• perspective in the study field of televised impartment of history without which neither
• realistic evaluations of society nor practicable communication concepts can be developed.